Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster and Lipton.
Tea isn’t just for grown-ups anymore, as instant and ready-to-drink teas are paving the way for strong positioning among families, children and teens, according to a recent report by market research firm Packaged Facts.
Just how much comfort can manufacturers facing legal challenges over their use of 'all-natural' claims take from Judge Richard Seeborg’s March 28 decision to throw out a case about AriZona Iced Teas?
